Research on Service Quality Enhancement of Community Group Buying Business Based on Information Era

As a new retailing model that relies on the social relationship between community and head of group to complete circulation fresh products, buying takes cost-effective products as main sales channel, which some extent approaches "the last 100 meters" traditional e-commerce. Based development history current situation food buying, this paper analyzes its marketing strategy operation mode, identifies problems warehousing distribution supply management, makes relevant suggestions for service quality improvement buying.